Bandung, March 25, 2022 – With the continuous growth of the gold bar and gold jewelry business, PT Hartadinata Abadi Tbk (Hartadinata) has launched a flagship store named "Hartadinata Abadi." This gold outlet was inaugurated for the first time at Trans Studio Mall (TSM), Bandung. Through the Hartadinata Abadi Store, Hartadinata provides a one-stop shopping experience for customers who want to purchase Hartadinata's products in their entirety, including 24K gold jewelry, Kencana, and EmasKITA gold bars, a collaboration between Hartadinata and PT. Antam Indonesia (EAI). Additionally, this outlet also offers diamond-studded gold jewelry under the name Celine Jewellery, which is one of Hartadinata's brands.

The interest of the Indonesian people in gold investment is on the rise. In the first half of 2021, ANTAM's gold sales reached 13.34 tons, marking a 69% increase compared to the same period in 2020. Additionally, ANTAM also recorded an increase in gold sales throughout 2021, with sales achieving a 33% growth compared to 2020. This increase indicates that the awareness of the population regarding gold investment is steadily increasing.

Hartadinata sees an opportunity in this growth to expand its EmasKITA and Kencana products through the Hartadinata Abadi Store outlets. This is because the Hartadinata Abadi Store is planned to exclusively sell the newly launched EmasKITA and Kencana products in collaboration with EAI, aimed at promoting inclusivity in gold investment.

With the launch of EmasKITA and Kencana products through the collaboration with EAI, Hartadinata sees the potential for a new market that needs to be maximized to provide optimal service. Therefore, the presence of Hartadinata Abadi Store is crucial.

"The launch of Hartadinata Abadi Store is a strategic move by Hartadinata, one of the leading gold companies, to adapt to the current market situation. We see promising potential and interest in gold bars and pure gold jewelry products. Therefore, the main products offered at Hartadinata Abadi Store will be EmasKITA and Kencana products. Specifically for the flagship store at Trans Studio Mall Bandung, we operate a store where customers can also purchase affordable diamond-studded jewelry products," said Sandra Sunanto, CEO of PT Hartadinata Abadi Tbk.

The Hartadinata Abadi Store outlet at Trans Studio Mall, Bandung, can be found on the GF floor, at numbers B058 - B060. In addition to the TSM Bandung store, Hartadinata has also previously rebranded two of its ACC outlets located in Cikini and Blok M, Jakarta. Both of these outlets now exclusively sell EmasKITA and Kencana products.

The ACC outlets in these two areas in Jakarta, namely Cikini and Blok M, have been renamed Hartadinata Abadi Store since March 5, 2022. Currently, Hartadinata has a total of three Hartadinata Abadi Store outlets. "Our target is to open at least 10 Hartadinata Abadi Store outlets by the end of 2022," added Sandra.

EmasKITA and Kencana are the results of Hartadinata's collaboration with EAI and have garnered significant interest from the public. EmasKITA, a premium gold product (99.99%), previously offered gold pieces in 0.1 grams and 0.25 grams denominations. Now, EmasKITA offers a wider variety of gold pieces ranging from 0.1 grams to 100 grams.

Kencana is a collection of fine gold jewelry with a purity of 99.99% or 24 karats, making it the first and only one of its kind in Indonesia. Besides enhancing one's appearance, the elegant designs of rings, bracelets, pendants, and necklaces from Kencana can also serve as profitable long-term investment instruments. Kencana is targeted for sale in both the domestic and international markets.

In addition to the opening of Hartadinata Abadi Store outlets, Hartadinata also plans to launch an e-commerce platform and digital application to facilitate EmasKITA and Kencana transactions. "Apart from our stores, EmasKITA and Kencana products can also be purchased through Hartadinata's official stores on Shopee and Tokopedia. In the near future, we will also launch the EmasKITA.id e-commerce platform and the EmasKITA app for Android and iOS," concluded Sandra.

About PT Hartadinata Abadi Tbk (HRTA)
As a manufacturer and provider of gold jewelry that has built trust among all stakeholders for over 28 years, Hartadinata is a leading player in the gold jewelry industry in Indonesia. Hartadinata has an integrated business model, ranging from 4 factories (manufacturing), wholesale sales, retail sales, as well as the e-commerce channel Hrta.store and a gold pawn shop network. Hartadinata's integrated business model provides an advantage with a guaranteed market presence. Since its establishment, Hartadinata has established relationships with over 800 gold stores throughout Indonesia. For more information, visit www.hartadinata.co.id or the official Instagram @hartadinata.abadi.

For further information, please contact: 
Ong Deny 
Corporate Secretary 
PT Hartadinata Abadi Tbk 
Phone: (022) 5402326 / 5403002 
Email: [email protected] 
www.hartadinataabadi.co.id

Media Contact 
Sophan Andriyan 
Media Relations 
Inke Maris & Associates 
Phone: (021) 8281250 
Email: [email protected] 
www.inkemaris.com

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