• Providing end-to-end services, including buying and selling (buyback), product authenticity checks, and gold prices all in one app. 
• Collaborating with trusted partners such as JNE and blu by BCA Digital to ensure product and transaction security.

Jakarta, June 8, 2023 – PT Hartadinata Abadi Tbk (IDX: HRTA) continues to innovate to make it easier for consumers to buy and sell gold products for saving or investment purposes by launching the EmasKITA app. This application is the result of collaboration between Hartadinata Abadi and Emas Antam Indonesia, available in both Android and iOS versions to enhance the customer experience. With this app, customers can easily access pure gold bullion EmasKITA and Kencana jewelry collections.

To strengthen the EmasKITA app ecosystem, Hartadinata Abadi has also announced partnerships with JNE as a trusted logistics partner and blu by BCA Digital as one of the payment partners. These two partners have been chosen by Hartadinata Abadi to ensure transaction security, and through their ecosystems, EmasKITA and Kencana products can be accessible and accepted by all layers of society.

CEO of PT Hartadinata Abadi, Sandra Sunanto, said, "The EmasKITA app is one of the company's innovations to make it easy for consumers to buy and sell gold bullion and jewelry products, especially EmasKITA and Kencana products. The advantage of this app is that we provide one-stop shopping for consumers, including offering buyback services with a 'pick-up' feature in collaboration with JNE, so consumers don't need to visit the store because their products will be picked up from their homes. This app ensures ease of gold transactions and cashing them out."

Some of the excellent features offered by the EmasKITA app include easy buying and selling of gold, gold buyback with a pick-up feature supported by JNE, checking the authenticity of gold through QR code scanning, checking daily gold prices, earning loyalty points for future EmasKITA purchases, and various convenient, secure, and trusted payment methods, including using blu by BCA Digital.

To celebrate the launch, EmasKITA offers attractive promotions, including special vouchers worth IDR 20,000 for new users, free shipping of up to IDR 30,000 in collaboration with JNE, and an instant IDR 10,000 discount for 1-gram EmasKITA products. For payments using blu by BCA Digital in the EmasKITA app, customers can enjoy cashback promotions of up to IDR 40,000. This promotion is valid from June 8 to July 31, 2023, with terms and conditions apply.

On the same occasion, Hartadinata Abadi also announced a new collection of EmasKITA products with special packaging designs from the winners of the EmasKITA competition held in February - March 2023, aimed at supporting and appreciating Indonesian talent. This special edition collection can only be obtained through transactions in the EmasKITA app.

"As a native of this country, Hartadinata Abadi is very proud to be one of the pioneers in the gold and jewelry industry in the homeland, which is manifested through the creativity of our fellow countrymen, both in terms of ideas and product designs. The winning designs in the competition held in conjunction with HRTA's anniversary reflect the spirit of nationality and the cultural richness of Indonesia, driven by the younger generation, which is in line with EmasKITA products. We did not expect such a high level of enthusiasm from the younger generation to participate in this competition, and all the designs submitted were very interesting, making it difficult for us to choose the winners," concluded Sandra.

About PT Hartadinata Abadi Tbk (HRTA)
As a manufacturer and provider of gold jewelry that has built trust among all stakeholders for over 34 years, HRTA is a leading player in the gold jewelry industry in Indonesia. HRTA has an integrated business model, ranging from 4 factories (manufacturing), a precious metal refining plant (refinery), wholesale sales, retail sales, as well as the e-commerce channel emaskita.id and a gold pawnshop network.

HRTA's integrated business model provides an advantage with a guaranteed market presence. Since its establishment, HRTA has established relationships with more than 900 gold stores throughout Indonesia. For more information, visit www.hartadinata.co.id or the official Instagram @hartadinata.abadi.

For further information, please contact: 
Ong Deny 
Corporate Secretary 
PT Hartadinata Abadi Tbk 
Phone: (022) 5402326 / 5403002 
Email: [email protected] / [email protected]
www.hartadinataabadi.co.id

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